New Social Casino Games Developer Enters the Market

London social casino games company Plumbee has launched Mirrorball slots, its first game on Facebook. Mirrorball slots is a graphically enhanced story-led collection with three slot games with fairytale themes: Rapunzel’s Tower, Goldilocks and the Wild Bears and The Magic Mirror. Further games are in the pipeline, with Big Bad Wolf tipped to be the next.

Founded by EA Playfish executives, Plumbee raised $2.8m in financing from the Paris-based Idinvest Partners. Guillaume Lautour, Partner at Idinvest, said of the new partnership: ‘We are strong believers in social games and specifically the remarkable growth in the social casino vertical has caught our attention. We’re very excited to back the Plumbee team, with its extensive experience and proven track record in both social games and online gambling.’

Plumbee is based in East London and has a team of twenty working on their free-to-play games. With world-class talent including engineers, artists, community managers and marketers, as well as the strong financial backing from Idinvest Partners, Plumbee is poised to take on bigger and more well-established social gaming companies like Zynga and Buffalo Studios. The start-up company has also signed a strategic partnership with Swedish content developer Quickspin, who will provide content and a consultancy service as Plumbee seeks to establish itself.
With more games developers on the scene, this casino blog will have plenty to report about new games soon!