Fans of online scratch cards will be utterly delighted to find that a touch of glitz and glamor (and no small degree of drama and hairspray) is about to grace their screens in the form of the highly-anticipated Bold and the Beautiful scratch card.
NeoGames has partnered with the Emmy Award-winning show to produce an instant win game based on the hit television show. The scratch card game will feature the Forrester family in all their glory as well as popular supporting characters, and players will need to match two characters for their chance to win up to £200,000.
The launch of the scratch card has been timed perfectly, with The Bold and the Beautiful recently celebrating its 25th anniversary. As part of the launch, one lucky winner will be flown to Los Angeles, the home of the show, to visit the set, watch a taping and meet the cast.
NeoGames’ managing director, Shay Bar-Joseph, said ‘When the opportunity to work with an esteemed name such as The Bold and the Beautiful arose, we saw it as a great chance to bring a recognizable face associated with a great game to our players.’ He said it was part of an overarching strategy to bring new and exciting content to players.
With the game now available on NeoGames sites, scratch card blog sites should soon be reporting what the players think about it!